The impact of employing generative artificial intelligence in enhancing the competencies of digital academic leaders: An analytical study of the opinions of a sample of academic leaders at Misan University

• Mohammed Raoof Al-Musawi

  Author

This study  aims    to investigate the   impact of adopting generative artificial intelligence (GI) on enhancing the digital academic leadership competencies of leaders at the University of  misan. The study seeks to address a research gap characterized by a scarcity of field studies examining this relationship in the interior  the Iraqi background, despite limited digital infrastructure  and  weak integration strategies. The study employed a quantitative cross-sectional approach, utilizing a sample of 120 leaders out of a total of 136.        Data were analyzed using partial least squares structural equation modeling (PLS-SEM)  and  The results demonstrated a strong positive effect of generative  AI  on overall digital leadership competencies (β = 0.842), clarifying 61.2% of the variance. Strategic foresight had the strongest effect (β = 0.871), while culture  Building  had the weakest (β = 0.792), although still statistically significant. The findings also revealed a gap between the perceived high value of  AI   and  the limited actual use of its tools. The significance of these results underscores the need to move beyond         technological empowerment to include human  and  organizational interventions.              So , the study recommends establishing specialized artificial intelligence units  and  including digital leadership criteria in the annual performance evaluation,            with the  AI m of transforming intermittent use into           a sust AI nable culture of digital innovation.

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