Spirituality in the workplace and its impact on emotional marketing: A survey of the opinions of a sample of employees in marketing centers in Najaf Governorate

• افراح خليل

  University of Kufa

  Author

• قيصر علي هادي

  Author

This research aims to determine the level of spirituality in the workplace and its impact on emotional marketing among a sample of employees in marketing centers in Najaf Governorate. The research employed a descriptive-analytical approach to describe the research variables, using a questionnaire as the primary data collection tool. A random sample of (65) customers from marketing centers in Najaf Governorate was selected. Statistical software (SmartPLS v.4) and (SPSS v.26) were used to analyze the data and draw conclusions.

The research concluded that spirituality in the workplace has a significant impact on marketing centers and plays a pivotal role in emotional marketing. Therefore, the researcher recommends that marketing centers prioritize spiritual practices in the workplace, as these play a major role in improving employees' mental health and bringing about positive changes within the individual, the organization, and society as a whole.

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