Impact of Hybrid Human Resource Management on Sustainable Performance at Zain Telecommunications Company"

• Mahmood Dakhil Abdul Kareem

  المؤلف

Abstract

This research aims to examine the impact of the hybrid human resource management model on sustainable performance focusing on a sample of employees from the telecommunications company Zain The study is motivated by rapid shifts in the business environment driven by technological advancements and the proliferation of flexible and hybrid work models well as the urgent need to evolve human resource practices. It seeks to strike a balance between the requirements of office-based work at company headquarter   and remote work  while maintaining employee efficiency and adaptability to ensure performance sustainability.

We adopted a descriptive-analytical approach to investigate the nature of the relationship and the impact between hybrid human resource management and sustainable performance The study sample comprised 150 employees from Zain Telecommunications, sample is purposive and questionnaire served as the primary data collection tool and the data were analyzed using appropriate statistical methods, including correlation coefficients, regression analysis, and tests of statistical significance.

This research is grounded in the fundamental hypothesis that hybrid human resource management has statistically significant impact on sustainable performance hypothesis draws upon contemporary trends in human resource management, which emphasize that adopting flexible and sustainable workforce management practices enhances employee performance and supports sustainable organizational outcomes. Recent studies have confirmed the link between sustainability oriented human resource management practices and improvements in both employee performance organizational outcomes while also highlighting the importance of integrating social, environmental, and economic dimensions into modern human resource management practices.

The study aims to provide an applied framework to assist the management of Zain in developing hybrid human resource practices that align with the requirements of the modern work environment. This framework seeks to support performance sustainability and enhance the organization's ability to adapt to rapid technological and organizational changes.

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الحقوق الفكرية (c) 2026 محمود داخل عبد الكريم (Author)

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